Business is people, service and product. Whether you have a bricks and mortar store or rely solely on online presence and sales, the message, emotion, personality and authenticity you convey through your website and social media is key to your success.
Your potential customers and clients want to see you and to know how your product will benefit them.
Branding is the New Body Language
That first impression you make in split seconds of your site or profile loading is replacing the handshake, the elevator pitch and how you navigate personal space.
Who are You?
Your Personal Brand as an individual, for small business, and for teams or staff in larger businesses really do count. “About Us” and “Meet the Team” links on your website are the opportunity to build credibility, and because you can’t start off with a greeting in person, it’s all about how you appear.
Keeping it simple, choose one or two attributes you want to convey, ones that are authentic to you and your company, and ask yourself what they look like. Pinterest is an excellent source of images that can be found using hashtags and keywords. Create a board and collect ideas there.
Style your photographs by selecting suitable clothing, locations and, if it fits your brand, booking hair and makeup for your photo shoot.
Product photography actually serves a very similar function to everything we have already mentioned, and along with clearly illustrating what the product is, works best when the images also convey tactile and emotional experiences through styling, composition and post-production.